CategoryPsychology/Strategy/Selling

Housing Affordability Is Down But Lets Lighten Up On All The Negativity

NAR’s Housing Affordability Index Is A Trade Group Stunt Rising Income Playing A Large Role In Softening Damage Of High Mortgage Rates Housing Affordability Is At Crisis Levels But Millions Are Still Buying Homes Nearly 12 years ago, my friend Barry Ritholtz wrote a takedown on NAR’s Housing Affordability Index. His conclusion? It’s worthless and still worthless, citing only one month back during...

The Plural Of Anecdotal Is Not Data – The Tariff Tantrum Impact Creates Housing Chaos

New York City Seems To Be Impervious To The Tariff Tantrums So Far Some Markets Are Experiencing A Marked Slowdown In Contracts New Listings Are Either Being Withdrawn Or Added In Large Numbers There are lots of stories coming out of the brokerage community about properties being delisted or deals blowing up attributable to the Tariff Tantrums the world is currently enduring. I’ve been talking at...

Rents Rising As Tariff Tantrums Push Mortgage Rates Higher

The Tariff Tantrum Is Pushing Mortgage Rates Higher Higher Mortgage Rates Push Rental Prices Higher Higher Economic Risk Restrains The Upswing In Housing Demand Over the last couple of days, even the uncertainty about the economy has uncertainty. It’s the incredible volatility that is causing the damage; not how much the financial markets may rise or fall in a day. It’s become evident that there...

The Spider And The Fly: Don’t Lie About Days On Market

DOM Using The Last Price Change Is Far More Useful Than Using The Original Date DOM Is A More Powerful Metric When Used With Price Or Supply DOM Usually Measures An Accurately Priced Listing In all my published research, I strive to measure Days on Market (DOM) as the number of days between the last price change and the contract date. More than twenty years ago, a Dow Jones Newswire reporter got...

Goals: Good Service Is Not Repeatedly Asking For Google Reviews

There Is A Professional Thank You Industry, And It Is Counterproductive After Completing A Customer Service Transactions, Most Consumers Are Subject to A Survey Battering The Consumer With Texts And Emails Offsets The Good Service Provided I'm still in Detroit and can't find any postcards to send you, but I was thinking about our world of Google reviews. I am so thankful you found and subscribed...

It’s Good Money For Your Home If You Can Get It

• Owners Of Homes Used For Movie Sets Can Get $10 Thousand Per Day
• A Home’s Movie Legacy Probably Doesn’t Add A Value Premium At Sale
• The Hassle Of The “Home As Movie Set” Experience Isn’t For Everyone

When $20 Million List Price Adjustments Are Easily Made

• A $20 Million Price Adjustment On A LIsting Is Not The Big Deal It Used To Be
• Properties At The High End Are Much Harder To Price
• Listing Discounts and Marketing Times Tend To Be Longer At The High End

Having A Home Next To A Nuclear Power Plant May Become More Common

• Microsoft Purchasing All Electricity Generated At Three Mile Island To Power AI
• Nuclear Accidents At Three Mile Island And Chernobyl Stalled Expansion Of Nuclear Power
• No Apparent Adverse Impact On Local Housing Markets Yet, But More Research Needed.

Fight, For The Right, To Dig Sand Without Feeling Shame.

• Malibu Is The Source Of An Epic Housing Battle Over Use Of Public Sand
• Reality Shows, And The Siloing Of The Uber Wealthy Has Jettisoned Shame
• Celebrity Real Estate Legal Battles Are Becoming More Common Place