Time to read [10 minutes] Takeways Starchitect branding shifted from niche reference to essential luxury condo amenity. Robert A. M. Stern’s prewar–style towers like 15 CPW and 220 CPS reset Manhattan superluxury pricing. Namebrand architects, past and present, now add distinct value and cachet to highend residential projects. Post WWII, the term 'Starchitect' initially applied to celebrities who...












